Revenue feels inconsistent. Before you add another tactic, find out where friction may actually be occurring.
The JENNuine™ Revenue Friction Index is a 2–3 minute diagnostic that helps identify where opportunity may be losing momentum on the way to revenue.
Revenue Friction rarely looks like one obvious problem.
It can show up as delayed decisions, stalled proposals, unnecessary discounting, wasted acquisition spend, or opportunities that simply lose momentum before becoming revenue.
If you heard me talk about the JENNuine™ Revenue Friction Index and this diagnostic on a podcast or presentation, this is the same diagnostic I referenced during the interview. And if you came here on your own, welcome, and feel free to take this diagnostic too.
The JENNuine™ Revenue Friction Index is a 2–3 minute diagnostic that reveals where your revenue decision system is breaking, and where growth is being lost as a result.
Marketing drives activity.
Sales pushes for conversion.
Finance protects margin.
Each function is doing its job.
But decisions don’t always connect across them.
That’s where revenue gets stuck, slowed, or lost.
Not because effort is missing.
Because alignment is.
WHAT THIS WILL SHOW YOU
In 2–3 minutes, this diagnostic will show you:
where decisions may be losing momentum across your revenue system
which Revenue Friction pattern appears most consistent with what you're experiencing
how that friction may be affecting conversion, deal flow, or margin
where a deeper look may be warranted before you invest in another tactic
You won’t need to prepare anything.
You won’t need to calculate anything.
You won’t need to “figure it out” on your own.
This is a guided, conversational diagnostic that walks you through it step by step.
WHO THIS IS FOR
This is designed for:
founders, CEOs, and business leaders responsible for revenue performance
leadership teams navigating inconsistent or harder-to-predict growth
organizations where marketing, sales, financial, or operational decisions affect how opportunity moves toward revenue
You’ll be asked for your company’s revenue range.
That context helps the Index interpret what a Revenue Friction pattern may mean at the scale of your business. The same pattern can show up very differently in an earlier-stage company than in an organization with an established revenue system.
If something in your revenue system feels off, but it’s hard to pinpoint why, this will show you where to look.
Fixing symptoms won’t solve this. The breakdown may be happening underneath.
This helps you see where to look.
The JENNuine™ Revenue Friction Index helps you identify where opportunity may be losing momentum on the way to revenue.
Enter your details to begin your 2–3 minute diagnostic.
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